Skip to main content

Posts

Showing posts from January, 2018

Xerox ending long history on independence and giving control to Fujifilm

Today marks the end of an era. The technology company Xerox announced this morning that they have been officially acquired by Fujifilm. The 55 year-old joint agreement between the two companies has been restructured, giving 50.1% of shares to Fujifilm. Xerox who used to be the industry leader in print and copy technology, has fallen on hard times recently with continued decline in the office industry. Additionally competitors like Cannon and Epson have moved into the limited industry space, slowing sales and reducing prices, all while digital document sharing is becoming more prevalent.  However there was a time however when Xerox was the undisputed king of office equipment. The word xerox became synonymous with the idea of copying a document, to the point that the trademark was challenged as a general term, but  upheld by an appellate court .  This agreement comes after recent unrest from shareholders , calling for a new board of directors and a shakeup in trade deals due to re